The power of visualization

Virginia Tech Research Magazine
“The easier a goal is to see, the closer it seems,” says Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business at Virginia Tech.

Whether you are swimming in the Olympics or saving for a vacation, being able to see progress toward your goal will help you reach it.

“The easier a goal is to see, the closer it seems,” says Rajesh Bagchi, assistant professor of marketing.

Bagchi and Amar Cheema, of the University of Virginia, studied the effect of goal visualization in abstract contexts and report that making goal attainment visual provides motivation for reaching abstract goals just as with physical destinations. Their research appears in the March issue of the Journal of Marketing.

Read the full story in “The race goes not to the swift ... but to those who can visualize the finish,” in the summer 2011 Research magazine.



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