Virginia Tech Pamplin College of Business Magazine Virginia Tech
Cover Stories
Photograph of Calhoun, CEO of Nielsen

Nielsen 2.0: Sizing up the digital consumer

Nielsen company chairman and CEO David Calhoun (ACCT ’79) speaks with us about how Nielsen is measuring media and helping clients adapt to the changing consumer.

Sidebar: “Rolling the dice: leaving GE for Nielsen

Photograph of a pink ice cream truck

From Virginia Tech to Ulaanbaatar: Alum taps VT experience in road rally to Mongolia

Experiences from his student days served Joe Pyrek (FIN ’04) well during his 10,000-mile drive across Europe and Central Asia.

Read more about their experiences in “Gathering no moss: Rolling Cones head for Mongolia in rally.”

Web exclusive: From GE to Nielsen, how manufacturing experience can help a media firm.

Research

Alumni

Old battlefields, new conflicts

Denman Zirkle (BAD ’60) has found a second career after years in finance: protecting, managing, and interpreting long-ago battlegrounds in the Shenandoah Valley.

Gathering no moss: Rolling Cones head for Mongolia in rally

Laid off from his corporate finance job, Joe Pyrek (FIN ’04) did what anyone else would: drive a pink ice cream truck to Ulaanbaatar, Mongolia, for charity.



Notables

Partnering for double degrees

The Pamplin MBA is now available as a double-degree for Virginia Tech students in systems engineering, construction, and osteopathic medicine. The joint program will bring new perspectives to the classroom.

Iraq’s education needs

Lance Matheson, associate professor of business information technology, visited Iraqi universities last year as part of a multi-university team sponsored by the Department of Defense.

HTM’s Compass Day

Representatives from Compass Group, including several Pamplin alumni, provided industry perspectives to Pamplin’s hospitality and tourism management students.

Look who’s talking

Nielsen CEO David Calhoun, Dial president Brad Casper, Wells Fargo Securities vice president Nick D’Angelo, and former Virginia governer James Gilmore visited campus to speak.