HomeSpring 2017EventsCoca-Cola social media campaign

Coca-Cola social media campaign

Students pose in front of coca-cola mural
Photo by Kelsey Stoner

Students pose in front of a mural on the Drillfield designed for the launch of a student-led social media campaign on how Coca-Cola can be incorporated into the best Virginia Tech moments. The campaign, #HokiesTasteTheFeeling, was launched on the Drillfield in February by marketing seniors Kasey Chau, of Alexandria, Virginia, and Kasey Casella, of McLean, Virginia. The students pitched their winning campaign in the second annual “Barracuda Bowl,” a student competition focused on bringing together Virginia Tech and Coca-Cola brands through social media.