Virginia Tech Pamplin College of Business Magazine Virginia Tech
Cover Stories
Jeff Veatch

Putting IT to work

Apex Systems’ Jeff Veatch knows the finer points of Information Technology staffing.

Career advice

Caroline Pugh

Students create virtual you

Student entrepreneur Caroline Pugh is helping online shoppers find the right fit with body-scanning technology.


Research
Tow truck text message

Smoke words: Mining media to find vehicle defects

Pamplin researchers created a decision support system to discover automobile defects by monitoring online forums for "smoke words."

Sentiment analysis poor indicator

Seeing through the smoke (words)

Rajesh Bagchi

Chocolate cake, please

Are you more likely to ditch your diet when paying with cash than credit card? Rajesh Bagchi studies the ways that consumer behavior is unconsciously influenced.

Color consumption


Alumni
Debra Emory

A well-oiled machine

Debra Emory creates “branding blueprints” to define ExxonMobil's products and guide decision-making processes across the organization.

Randy Lucas

Going green while staying in the black

Self-professed former energy hog Randy Lucas found an unexpected career as an entrepreneur in the niche field of “green accounting.”

Susan Bari

Moving Mom

Susan Phillips Bari drew from personal experience and professional input to author a new advice book on relocating aging loved ones.



Notables
Bridge to business

Preparing for business teaching

Three graduates of the post-doctoral bridge-to-business program are prepared for new careers as finance professors.

Marketing advisory board links the academic and the applied

Members of the marketing advisory board use their experience in the field to provide feedback to faculty members and career coaching to students.

Ranked among the best schools

Pamplin’s undergraduate business program and evening MBA program both moved up in the latest U.S. News & World Report college rankings.

Look who's talking

Recent speakers at Pamplin included former Homeland Security Secretary Tom Ridge; retired Brig. Gen. Jack Grubbs; Kevin A. Hassett, of the American Enterprise Institute; and Randy Lucas, founder of Lucas Tax + Energy.

Search for new dean heats up

A search committee comprising university leaders and Pamplin faculty members will look for Dean Richard E. Sorensen’s successor.