Virginia Tech Pamplin College of Business Magazine Virginia Tech
Cover Stories
An octopus linked to others, holding symbols of social networking activities

Social networking firms: How they thrive by linking

“Reaching out, not building walls” might be one way to characterize the process of social networking. It is also an apt description of the core competitive strategy of firms in the social networking services industry, as new research by Pamplin professors shows.

Jane Machin Social media and marketing: a Q&A

Eaque ipsa quae ab illo inventore veritatis

Shedding light on Lumenhaus

Jane Machin was impressed by the “amazing design” of Virginia Tech’s entry for the 2009 Solar Decathlon and the team’s “passion.” She also saw, however, how much the project needed marketing communications know-how. She agreed to work with the student team to “nail down the branding aspect” of their overall communications plan.


Research
  • Joe Sirgy

    Vacation’s impact on happiness

    How does vacation travel affect happiness? Marketing professor Joe Sirgy has found that vacationers’ happiness is increased by the absence of negative experiences, rather than by positive emotions.

  • Passports, cruise ship, and compass

    Vacation plans unaffected by recession

    Associate professor Nancy McGehee reports that Americans are not canceling vacations due to the recession. Many consider vacation a top priority and have made other cuts instead.

  • Shopping customers

    Improving consumer well being through research

    Consumerism is a major part of modern life, says marketing professor Julie Ozanne. In a new book, she and co-editors discuss the dangers and advantages of consumerism.


Teaching
George Morgan

Are business schools to blame for the economic crisis?

Finance professors George Morgan, Raman Kumar, and Randy Billingsley discuss the economic crisis, the government’s responses, and research topics arising from the crisis.

Op-Ed
Richard E. Sorenson

Unintended Consequences of Government Action

To limit risks, banks constrict loans and turn away customers with sound records. Dean Richard Sorensen cautions that the Recovery Act may have unintended consequences.




Alumni
Terry Fass Blevins

Selling The Weather Channel

Terry Blevins talks about her career at Landmark Media Enterprises and its successful sale of The Weather Channel just before the credit crunch hit.

Trish Cox

Steering Schwab clients through recession and regulatory uncertainty

As COO for Schwab Advisor Services, Trish Cox helps guide some 6,000 independent, fee-based investment advisor firms, who were very affected by the recession.



Notables
R.B. Pamplin Sr.

In Memoriam: Robert B. Pamplin Sr.

Robert B. Pamplin Sr., ('33) former chairman and CEO of Georgia-Pacific Corp., died on June 24 at age 97. The Pamplin College of Business was named for him and his son, Robert B. Pamplin Jr.

New graduates standing together

Eleven graduate from Bridge to Business

The college graduated its second group of participants in an innovative program developed to help alleviate the national shortage of business-school faculty.

Online Business Guidebooks

E-Business Guidebook to go abroad

Following a successful launch in May, the Online Business Guidebook team expanded distribution of its book this summer to more than 25,000 readers across the country and around the world.

four recent speakers

Look Who's Talking

Bestselling author Michael Beschloss, ethics expert Patrick Kuhse, alumna Terry Blevins, and Nobel-laureate economist James M. Buchanan have recently spoke to students at Pamplin.

HTM Top Scholars

HTM faculty among the top 50 tourism scholars

The world’s top 50 tourism scholars include Pamplin’s hospitality and tourism management faculty, according to Tourism Management journal.

HTM Top Scholars

MGT, ACIS students win diversity competition

Undergraduates Kevin Battista, Ashley Perry, and Matthew Ferrer won first place for their team effort in the college's diversity case competition last spring.